Case Study
Analytical Framework
Industry
Categories
Industry
The Challenge
The Solution
IMPACT
WHY ITURING.AI
FAQs
The retailer wanted to move beyond generic, segment-based recommendations and instead understand individual customer intent to deliver the right product at the right time and price, in real time.
Methods like “frequently bought together” worked for customer clusters but failed to personalize recommendations for each unique customer, limiting engagement and revenue growth.
iTuring analyzed customer behavior, demographics, and multi-channel data to identify individual customer need and intent, enabling personalized “next best product” recommendations for each customer.
The recommendations were integrated into Dynamics 360 CRM and activated across the website, email campaigns, and direct mail, allowing business teams to act on insights in real time.
In addition to an 18% revenue increase and 9% higher product penetration, the retailer saw better campaign engagement, improved customer loyalty, and increased engagement from lower-tier customers.
Senior Director – Sales and Marketing Operations
Tarika is a market development leader driving global growth through strategic partnerships and go-to-market initiatives.
She focuses on expanding enterprise adoption of AI solutions across international markets, working closely with partners and clients to enable data-driven transformation.
Her work centres on scaling enterprise AI through partner-led growth and direct customer engagement, supporting organisations in implementing impactful, data-driven solutions worldwide.
Vice President, Head – Data Science
Rajnish brings over two decades of experience leading data-driven transformation across Fortune 500 organisations.
His career spans senior roles at HSBC, Zafin, Cisco, TCS, Nielsen, iQuanti, Symphony, Supervalu, and Harman, delivering measurable cost savings, operational efficiencies, and revenue growth.
With experience across banking, retail, telecom, pharma, CPG, and digital marketing, he leads cross-functional teams at iTuring.ai to deliver advanced analytics, machine learning, and AI solutions.
VP Operations & Content Head
Aishwarya has been instrumental in building iTuring.ai from inception and continues to manage core operations across the organisation. Her responsibilities span project operations, financial planning, and evaluating future expansion opportunities.
Prior to iTuring.ai, she worked with Market Probe and WNS Research & Analytics, delivering high-impact decision support and actionable analytics for IBM with a record of zero errors.
Aishwarya holds a postgraduate degree in Data Science and Machine Learning from Manipal University.
Managing Director – Africa
Bryan has 30 years of experience driving innovation and growth across technology, banking, insurance, and retail.
Prior to iTuring.ai, he held executive leadership roles at Instant Life, AIG, Nedbank, FNB, and TransUnion. He focuses on enabling enterprises to adopt AI and machine learning within trusted, governed, and risk-managed frameworks.
Bryan holds a Master’s degree in Commerce from the University of Johannesburg.
Co-Founder, VP Product Development
Nawas brings 20 years of experience in designing and delivering cloud-native software and data systems. He has held senior technology roles at HCL, Radisys, Kyocera, and Mindtree, leading large development teams and complex product builds.
At iTuring.ai, he oversees product roadmap and customer delivery, applying cloud-first thinking, deep systems expertise, and a focus on building robust, scalable AI solutions that challenge industry norms.
He is a graduate of Rajiv Gandhi Institute of Technology.
Amit is a technology architect with over 18 years of experience designing data-intensive systems and enterprise analytics platforms. He has built highly scalable products across open architecture models and virtualised infrastructure, aligning deep technical detail with business requirements for AI and ML solutions.
Prior to iTuring.ai, he held senior technical roles at Radisys and Aricent. Amit leads platform architecture with a focus on governance, lineage, and traceability.
He holds a First Class with Distinction BTech in Computer Science from Cochin University.
President, COO and Co-founder
Valsan brings over two decades of global leadership across sales, professional services, and product operations in technology and SaaS enterprises.
Prior to iTuring.ai, he held senior executive roles at Fiserv, Cisco, and Sun Microsystems, most recently serving as Senior Vice President at Fiserv overseeing global system integration and international professional services. Based in California, he leads iTuring.ai’s growth in the Americas.
Valsan holds an MBA from the University of Nebraska and a BE in Computer Science from Bangalore University.
Founder & CEO
Before founding iTuring.ai in 2018, Suman led analytics at Zafin and Fiserv as CAO and General Manager Analytics, delivering enterprise-scale solutions still running in production.
His work includes fraud detection systems saving clients over $19M, patented Customer Relationship Score methodology, and price optimisation recognised by the INFORMS Edelman Award (2014). He has authored multiple research papers and pioneered the data-to-value approach.
Suman holds a Master’s in Statistics from CCS HAU and a Bachelor’s in Agricultural Engineering from BHU.
